Learnings
From this 3-year small business, I had learnt to start a business lean, and be creative with my resources. I learnt all clay jewelry making and social media marketing tactics online.
No matter how good your product is, you cannot get customers without marketing. I realized how expensive paid ads are, hence decided to focus on social medias. Before I turned OrenTalks into hobby project in 2023, I managed to gain 7k TikTok followers and 2k Instagram followers.
Product-market fit is important, I took in customer feedback and the order data to determine what launch should I do next. Listen to them, and you will get the money.
Timing and environment are crucial for a business. When pandemic happened, everyone was stuck at home and hence online shopping had a boom. After lockdown was lifted, people reduced spending online and went out more frequently. If the external factors aren't treating your business well, you have to do something differently or pivot
